Hola. I'm Diana. I'm into brands.
I create ideas that move brands forward at a global scale.

I lead the global creative teams at tms (formerly The Marketing Store) and a vital component of the HAVI group.

I spearhead and lead the dynamic creative team overseeing significant business portfolios. My role encompasses the strategic and creative direction and execution of McDonald's.

As a passionate advocate for diversity and, I am committed to empowerment. Actively create tools and provide training that not only enhance their lives but also accelerate their careers. My dedication extends beyond rhetoric, translating into tangible commitments to foster inclusivity and diversity within the creative team.

ABOUT ME

Design freak.
Strategic thinker.
Visual storyteller.
Creating products and brand experiences that touch millions of people around the world, daily.
Live in two worlds: born and raised in Bogotá and currently living through my 23rd winter in Chicago. That makes me bilingual and bi-cultural. And extremely resilient.
Experience leading multidisciplinary creative teams that create highly sophisticated creative solutions.
Married a copywriter who makes me laugh. A lot.
Mother to two beautiful boys and a rescued beagle.
Great cook.
Learns from mistakes.
Spend too much time on Instagram.
Passionate about the business of ideas.

WHAT I DO

Make ideas happen.
Hybrid thinking that combines my advertising and integrated
marketing backgrounds with a heavy focus on high-end design.
Understand complex businesses that require design solutions that work locally and globally.
Inspire others to become better thinkers and creatives.
Influence creative department decisions with emphasis in equality and diversity.
Lift women up and work to empower them.
Build teams. Build brands.
Resolve tough issues, both internally and with clients.
Challenge convention.
Win new business and help it grow.
Use instincts to lead.
Smart Objects in Photoshop.
Build great relationships.

WHAT I HAVE DONE